Edinburgh Eight Steps

Eight Steps To A Better Fringe: Q6

Published on Sunday 28 July 2019

This summer we are asking some of our favourite Fringe people to offer their advice – sometimes sensible, sometimes silly – for getting the most out of the Edinburgh Festival in eight steps, by answering out eight quick quiz questions. Here are the answers to question six…

The Fringe can be great for finding a new audience. What tips would you have for staying connected with that new audience beyond Edinburgh?

Just These Please: After our show, two of our very sweaty cast run out to thank the audience as they leave. We’re really interested in what drew them to the show and what they thought of it, so it’s great chatting to them. Of course, we’re also on all the social media and that allows us to stay in touch after the Fringe. Until the next year we just keep making work, if the audience enjoyed the show and we had a nice chat, then hopefully they want to keep up to date with our new stuff.

Naomi McDonald: Pointing them in the direction of all your social media is, of course, helpful these days. Shout it obnoxiously at them at the end of your show and watch how the followers flood in.

Sukh Ojla: I think social media plays a huge part here. Your audience will be from all over the country – and beyond! – so keep your social media updated with any upcoming gigs.

Joz Norris: Social media is obviously great for that, but if you meet audience members from cities you don’t often perform, ask them to hook you up with local venues or promoters so you can give those new audiences opportunities to see you live and follow the development of your work.

Andy Field: Get everyone to write their email addresses down so you can add them to your mailing list. After that all you need is their passwords and you’ll have access to all of their online accounts, which you can scour for intimate secrets that can be used to control them in the future. An audience member that’s only attending your show because you’re blackmailing them is still an audience member.

John-Luke Roberts: A mailing list is useful isn’t it? Also, make your show very good so they’ll remember it and want to come back.

Alex Gwyther: Set up a mailing list, give out a performance programme – just a sheet of A4 – after each show with contact details.

Robyn Perkins: I guess social media, but really a mailing list. Everyone is on social media, so often tweets just aren’t seen. If you set up a mailing list, it’s a more direct connection with someone. Also, if you know your show title for next year, tell them that! I am not sure if this works, but I did that in Perth in February…come back and ask me February 2020!

Ed Night: It’s a bit boring but social media. Plug that shit, then when you got the followers, keep peoples’ attention. It sounds cynical – and nobody likes having to sell themselves or “play the game” – but there’s such a deluge of shit on everyone’s feeds you kinda have to just remind everyone that you exist.

Oliver Forsyth: Put something new, and good, on as soon as possible afterwards. Then bang on about it and, if they liked the first piece, they’ll come back.

Al Samuels: Social media – duh! We also go outside after each show to talk to the audience, which is a nice way to connect face to face.

Tanya Agarwal: Social media! It’s probably the best and easiest way to stay in touch.

James McNicholas: Social media. Why not replace the warmth of that beautiful live connection with the glacial coldness of the occasional ‘like’?!

Scream Phone: Sorry to say it, but it’s social media. Get your Twitter handle engraved into the audiences’ minds. Not only is that word of mouth for your show, but a few more cheeky followers. Yes please! Talking of which, it’s @swiperighttc

Natano Fa’anana: Definitely find ways to stay in touch. Whether it be via social media or by sending a couple of key people in each specific community a message or email. Simply to say hello and thank you for supporting your art.

Susan Harrison: I’d say make full use of social media. Stay engaged and keep putting stuff out there so that people don’t forget who you are!

The Thinking Drinkers: While we are not fans of social media, it seems to be rather popular with people. Get a mailing list – we did. The only person on it is Ben though. So that may not be the best idea.

Samantha Pressdee: Ask them to follow you on social media. I did try starting a mailing list, but I never got around to doing the admin before GDPR came in. You could do that if you are good at admin.

Jordan & Skinner: Get a mailing list! We’ve been slow on this one and are just getting it sorted now, but we’re really excited about this. Because we are a feminist theatre company, we also try to connect our audience in with other activists and artists. We use our social media to do this at the moment and are excited about being able to do even more of that with our new mailing list.

Micky Overman: Depends how many liked you I guess. If it’s a lot, maybe start a newsletter? If it’s just one person, maybe start a new pen-pal relationship based on the fact that they’re the only one that truly ‘gets’ you (this is not based on a real-life example!).

Ian Smith: I think the main thing is to be active on social media and to keep creating content for audiences to see in between your shows. After this Fringe I’m going to up my tweet-per-day stats. Everybody loves stats.

James Rowland: Hahaha, I’m probably not the right person to answer this one! I dunno, give them your home address? Start a mailing list? Twitter? I should probably think about this.

Julia Croft: Oh I am terrible at this! I am way too self-effacing to maintain a decent social media presence. I will try and get better next time, I promise I will!

Eric Lampaert: Social media is the real answer. But a tandem ride on the back of a tiger will forever be seared in your mind and create an unbreakable connection.

Chelsea McGuffin: Talk to your audience. Get out front and meet the people seeing your show. Hear the good and bad and make real connections.